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The seemingly never ending who/what/when/where/why Kim Kibum saga has finally hit an important benchmark - his return to the entertainment scene.

We Start CF

East of Eden star Lee Yun Hee led a star-studded CF for the "We Start" promotions of LG's "Rising Star" cellular. Besides Kibum and Lee Yun Hee, the hexagon of stars included So Eun's darling Kim Bum, Yoo Seung Ho, Kim Minji, and Choi Ara.

Making Of

The CF's cute song and dance accompany a cute theme, "We Live In OZ". I'm sure, however, that ELFs wish that Kibum would haul himself and his questionable new 'do out of Dorothy's fantasyland and back to Super Junior. Even antis are probably hoping for the same, because more drama from Kibum just means more popularity for his group. Even people who don't care about SuJu at all are hoping Kibum returns; then they can read news about people who actually do things. So, prodigal pop star, go back to your roots - as Michael Scott would say, it's a win-win-win situation.

Credit: allkpop.com