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Here's the complete list of what the store owners are cosplaying as, courtesy of this thread

(Club Verge) P.U.G. as a Starbucks Coffee (Starbucks)

(Junk in the Trunk)Carl as a Thestral(Harry Potter)

(The TreeHouse)The Scouts as the kids from Stranger Things (Netflix Show)

(Buttercup Cafe)Rina as Nico (Kiznaiver anime)

(Barton Jewlers)Agatha as Miss Peregrine (Movie)

(Salon Durem)Vanessa as Quiet (Metal gear Solid V)

(La Victoire) Jet as Jumin Han (Mystic Messenger)

(La Victoire)Cyprus as Elizabeth (Mystic Messenger)

(The Jock Strap)Liam as Spark (Pokemon GO)

(Ruby's Rack)Ruby as Rose Quartz (Steven Universe)

(Ruby's Rack)Peyo as Steven Universe (Steven Universe)

(Rococo)Kanoko as D.VA (OverWatch)

(Prize n' Joy)Becky as Judy Hops (Zootopia)

(Dernier Cri)Brennivan as Saitama (One Punch Man)

(Durem Depot)Moira as HarleyQuinn (Suicide Squad Movie)

(Loyal's Bazaar)Loyal as Nights (Nights Video Game)

(Gambino Outfitters)Sasha as Shantae (Video Game)

(Barton Boutique)Rufus as Bananyan (Anime)

(The Bifrost)Nikolae as Johnny Rayflo (Vassalord Anime)

(The Bifrost)Cressento as Charles Chrishunds aka Cherry(Vassalord Anime)

(The Ole Fishing Hole)Logan as Old Joseph Joestar ( Jo Jo's Bizarre Adventure )

(The Faktori)Ribateau as Emil (NieR)

(The Faktori)Bildeau as BB-8 (Star Wars)

(Dernier Cri)Radio Jack as Cornelius (Odin Sphere)

(CrossStitch)Stein as Illidan Stormrage (World of Warcraft)

(H&R Wesley)Louie as Noctis Lucis Caelum (FFXV)

(Global Imports)Josie as Vivienne (Dragon Age Inquisition)

(Skin Tyte)Natasha as Jillian Holtzmann(Ghost Busters 2016)

(Skin Tyte)Devin as Kevin Beckman(Ghost Busters 2016)

(Mecha Neko)Murasaki as Ram (Re Zero anime)

(Barton Boutique)Ian as Keith (Voltron: Legendary Defender)

(Back Alley Bargains)Lex as Jin Kisaragi (BlazBlue)

(Phin Phang)Mirai as An Takamaki (Persona 5)

(Sam's Body Parts)Sam as Tsushima Yoshiko (Love Live Sunshine)


http://www.gaiaonline.com/forum/chatterbox/the-npc-costumes-are-interesting/t.101081883/